Ramon Casas i Carbo (Barcelona, 1866-1932) was a painter, illustrator and sign-maker associated with Impressionism and one of the promoters of Catalan Art Nouveau. The sign is based on a painting Ramon Casas had made the year before, in 1898. A woman is lying on a couch with a pen and a fur, alluding to the name of the advertised weekly. Sign-making was very important in Art Nouveau, and Ramon Casas was one of its most popular practitioners.